Marketing & sales

Keap CRM Review: Sales Automation, Email Marketing & Pricing

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Overview

Keap is a small-business CRM that combines contact management, sales pipelines, email marketing and automated follow-ups to help teams manage leads and customers.

Best for: SMEs, service businesses, sales teams, consultants and agencies.

Pros and cons

Our rating

7.0/10Editor estimate · Nov 2026

Costs: 6/10
Features: 8/10
Ease of use: 7/10
Support: 7/10

Pros

Combines contact management and sales pipelines.
Includes email marketing tools.
Automates follow-ups with leads and customers.

Cons

Small-business focus may not suit larger organisations.
Centres on sales and marketing rather than broader business operations.

Pricing

Prices change often, so check the current plans on the Keap website.

Explore Keap →