The tools and services people pay for to run a company. Testing for this category is under way - here's exactly what we'll measure before anything gets ranked.
HowPeopleUse may earn a commission if you sign up or buy through these links, at no extra cost to you. Commission does not decide the order. We have not hands-on tested these tools and show no scores or prices.
Kit is an email marketing platform designed for creators, bloggers, educators and small businesses. It provides email newsletters, subscriber management, landing pages, forms, email automation and creator monetisation features.
Best for: Creators, bloggers, freelancers, coaches and small businesses.
Explore Kit →GetResponse helps businesses create newsletters, automate marketing campaigns, manage contacts, build landing pages and generate leads.
Best for: Small businesses, ecommerce companies, marketers and creators.
Explore GetResponse →Campaigner provides email marketing tools, campaign management, customer segmentation, personalisation and automated email workflows.
Best for: Marketing teams, ecommerce companies and growing businesses.
Explore Campaigner →SMTP.com provides SMTP relay, transactional email delivery and email infrastructure for organisations that need to send automated or high-volume email communications.
Best for: Developers, SaaS companies, ecommerce businesses and email senders.
Explore SMTP.com →Real cost over a year, not the headline price. Setup friction, hidden add-ons and what happens when you want to leave.
We buy or sign up ourselves, use the product the way a household does, and record every step with dates.
Press releases, sponsored placements and star ratings we can't trace back to a real user or a real test.
Want the email marketing rankings the day they publish? Join the weekly briefing.